About

Visual Designer
My first 15 years was focused on visual design and branding at agencies and in-house studios, leading, managing and mentoring design teams.
Design Leader
In the last 5+ years, I've focused on UX/UI design, collaborating with product and engineering teams to design and build products from end-to-end.
Mentor
I'm a passionate and active mentor who's mentored with IxDA (Interaction Design Association), Project F, MeetMentor and am a Top 10 mentor, APAC on ADPList.

Brand + Product Website Launch

Justbooked Website

A parking booking website (aggregator) that offers customers the ability to search, compare, book and pay for parking all in the one site. I led the UX/UI design working closely with tech, CX, marketing and sales teams.

Brand + Product Launch

Skye Mastercard

A brand and product launch for Skye Mastercard. I led the UX/UI design of the website, online application, portal, EDMs, co-branded Apple and Velocity marketing campaigns, credit card and packaging design and creative direction of agency videos and all marketing collateral.

Real-Time Booking Tool

Woolworths Q-Tracker 

In response to COVID-19's "social distancing" safety measures, I had the opportunity to work closely with Woolworths to build a real-time booking tool that allows customers to view store queue lengths to avoid busy periods, save time and shop safely. 

Rebrand + Website Redesign

Avenue Bank

I redesigned GoBank's website to its new brand, Avenue Bank. The improved product offering provides Australian businesses more flexible ways to free up cash flow. My role led the UX/UI design and creative direction. 
Case study coming soon

Parking Booking System

'Drive Up' prototype

'Drive Up' is a frictionless, paperless, tap-to-pay booking system that allows non-registered users the ability to drive up to a boom gate, book and pay for parking with a digital receipt. I conducted research, workshopped user stories with stakeholders, developed user flows, interactive prototypes and presented UX recommendations.
Case study coming soon

What my peers say

ANTON MILLS
Chief Information Officer
DIVVY Parking

I had the absolute pleasure of building several products with Ermi at DIVVY and it is rare that you come across stand out talent like her. She has a natural gift for design, user experience and ultimately, the needs of the end-user. This directly translates to products that are loved by our customers, and create business value. Ermi’s attention to detail and creativity made a huge impact on DIVVY’s products as a whole. She is an excellent team player. Quickly shifting focus from one department for another, she excels in collaborative environments and providing assistance and mentorship for her team. I couldn't recommend her any more highly for any position in UX/UI. She would be a great asset to any organisation. 

CAITLIN ENGLOT
Head of Growth
​Shift

Ermi is an exceptional designer, leader and team mate. She goes above and beyond in everything she does – her work is always of impeccable quality. Ermi has an incredible work ethic and can always be counted on to deliver. I was lucky enough to work with Ermi at FlexiGroup where she took the Skye Mastercard brand from an idea on a page to deliver a new credit card product, website, online portal, app, 100+ emails, 30+ customer letters, and much more. Ermi was instrumental in creating a seamless end-to-end experience.

SUYIN KEE
Senior Product Manager
​Eucalyptus

I had the pleasure of working with Ermi over a few months where we built out a mental health application aimed at developing positive mental well-being habits in young girls. Ermi played a leading role in shaping the UX and UI design, alongside 3 other UX designers. She is highly skilled at her craft and has an amazing eye for thoughtful design. We consistently received great user feedback on the look and feel of our app. Ermi was also extremely committed to everything she put her hands on, and will never deliver anything short of top quality. She is focused, able to lead, and practiced deep empathy when designing for the girls. I have no doubt Ermi will be a valuable asset to any UX team.

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